Your brand in their hands
July 2010
Solo Cup Europe has launched its new, extended BrandBuilder™ service. Following the success of the hot cups service, BrandBuilder™ is now available on UltraClear Tumblers and Heavy Duty Containers.
BrandBuilder™ enables operators to take advantage of the promotional benefits of bespoke printed cups in quantities suited to smaller operations – enabling them to compete head-on with big high street brands.
Tony Waters, Managing Director of Solo Cup Europe believes that cups are an under-utilised message medium. He says: “Cups can be a walking advert for your operation. They can be used to promote awareness, or to communicate a special offer or new deal. Now this service is available on clear tumblers and heavy duty containers suitable for soups and meal deals, it’s time to get creative and make those cups work for your business – BrandBuilder™ is quite literally ‘your brand in their hand’!”
BrandBuilder™ has a six week lead time and is available in quantities of 5,000, 10,000 or 25,000 in up to eight colour printing. Sizes are 8, 12 and 16oz paper hot cups, 12 and 16oz Heavy Duty containers and 9, 12 and 16oz UltraClear tumblers.