Caffè Culture 2010: BrandBuilder™: ‘Your brand in their hands’
May 2010
Solo Cup Europe is launching its new, extended BrandBuilder™ service at Caffe Culture 2010. Following the success of the hot cups service, BrandBuilder™ is now available on UltraClear Tumblers and Heavy Duty Containers.
BrandBuilder™ enables operators to take advantage of the promotional benefits of bespoke printed cups in quantities suited to smaller operations – enabling them to compete head-on with big high street brands.
Tony Waters, Managing Director of Solo Cup Europe believes that cups are an under-utilised message medium. He says: “Cups can be a walking advert for your operation. They can be used to promote awareness, or to communicate a special offer or new deal. Now this service is available on clear tumblers and heavy duty containers suitable for soups and meal deals, it’s time to get creative and make those cups work for your business – BrandBuilder™ is quite literally ‘your brand in their hand’!”
BrandBuilder™ has a six week lead time and is available in quantities of 5,000, 10,000 or 25,000 in up to eight colour printing. Sizes are 8, 12 and 16oz paper hot cups, 12 and 16oz Heavy Duty containers and 9, 12 and 16oz UltraClear tumblers.
New Bare™ Total Meal Solution
Solo Cup Europe will also be previewing a new range of Bare™ PLA coated food containers. This latest range extension means that Bare™ now provides a total to-go meal solution from sustainable resources. The new Bare™ containers will come on line in the summer and will be available in a variety of sizes: 8, 12, 16 and 24oz.
The full Bare™ range including hot cups and RPET tumblers, the DeliGourmet range of ‘food to go’ containers, CPLA lids and cutlery, and Bagasse dinnerware including plates and containers will be on the stand.